Back in March I had the pleasure of working on March Madness project with Weber Shandwick. I was part of a team watching the games—creating and posting content on the fly—as they progressed. Work included iconography, conceptualizing and designing some original data viz concepts, and general design help where needed. Above is a fraction of the work produced. In a later stage of the project we worked with Lightwave to get real game data from fans during the final four and the (thrilling!) Championship game. It was cool to see the interplay between fans and the game measured, and then trying to share that with the world as fast as possible!
Danielle St. Pierre
Senior Digital Associate